Fill The World With "Love"

The entertaining campaign launched with prime time TV spots and also included print (including an NME sponsorship and cover wrap), key digital OOH sites, social and cinema.

Fill The World With "LAUGHS"

With the resurgence of instant film photography in full motion and imagery being such an important part of people’s lives now, the campaign aimed to build upon this and send thousands of real, original images out into the world. With each image being unique it allows every individual the chance to express themselves in different ways, showing their diversity through original images and celebrating their own creative expression.